3D Systems and Digital Dollhhouse at CES 2014
If you happened to be perusing the booths of the TCT sponsored 3D Printing TechZone at International CES 2014, you’ll no doubt have come across a giant dollhouse on the 3D Systems stand.
CEO Avi Reichental was extremely enthusiastic about a hush hush project 3DS were involved in as he showed TCT the pieces of furniture and other dollhouse paraphernalia, all of which were 3D printed.
One of the companies behind the dollhouse is Digital PlaySpace and today 3D Systems have announced the acquisition of the digital play platform.
DigitalDollhouse.com and Dreamhouse Designer Facebook app, the DPS platformcombines home design, gaming, and community sharing to deliver a vivid 3D create-and-make experience for children and their parents. Compelling content creation, capture and customization features make it quick, easy and fun topersonalize and 3D print incredible creations at home on a Cube® 3D printer, or have them cloud printed using 3DS’ fulfillment service, available on its consumer destination site Cubify™.
Jesyca Durchin, DPS founder and CEO said, “We are thrilled to integrate our virtual and actual play experiences directly into the 3DS Cubify platform. Our vision is to deliver a ‘3D PlaySpace’ for everyone. The immersiveness and fun of our PlaySpace experience enhances brand recall and loyalty, enabling brands and retailers to connectwith consumers in a whole new way. We designed Digital PlaySpace from the bottom-up for publishing flexibility and scalability, and 3DS is the perfect home for our growth.”
“We are excited to have Jesyca and her entire Digital PlaySpace team join our Cubify platform, enabling millions of new users to connect with family, friends and favoritebrands in more immersive and socially creative ways,” said Cathy Lewis, Chief Marketing Officer, 3DS. “Digital PlaySpace’s ability to customize and rapidly publish mobile and web 3D printable content provides a differentiated value proposition for brands and consumers alike.”
Durchin is a leading developer of interactive and filmed entertainment for girls since 1994. She is an award-winning producer of both interactive and 3D animated films for Mattel, and has been a key advisor to Disney Theme Parks regarding brand-sponsored exhibitions targeting women. As a producer, Jesyca has created and produced games, films and rides for leading brands such as Mattel Entertainment, Buena Vista Games, Walt Disney Imagineering, Walt Disney Home Video, and Mattel Interactive.