The leading in 3D digital mock up and product lifestyle management (PLM) solutions announced last week (December 5th) that it is in talks to confirm an acquisition agreement for an 84 per cent controlling interest in Realtime Technology, which is provides marketing solutions and computer-generated imagery services for a range of sectors.
This acquisition of Munich-based RTT will include its software division, known for its DeltaGen, PictureBook, POS Configurator and other solutions, and its marketing consulting services. It will also include subsidiary Bunkspeed, with its line of powerful and intuitive rendering software. RTT's list of customers includes Hugo Boss, adidas, Airbus, Audi, BMW, Daimler, Electrolux, Eurocopter, Ferrari, General Motors, Harley-Davidson, Nissan, Porsche, The North Face, Toyota and Volkswagen.
"Our clients express a growing need to fully exploit their 3D digital assets, to transform their marketing and sales as part of their ultimate customer experience. The people at RTT have demonstrated remarkable talents in delivering innovative solutions to their clients," said Bernard Charlés, President & CEO of Dassault Systémes .
"In today's experience economy, brands demand seamless interplay of 3D design, marketing and sales applications to create high-impact storytelling across all channels," said Monica Menghini, Executive Vice President, Industry & Marketing, Dassault Systémes. "Dassault Systémes values the software and service portfolio that RTT will bring to our 3DEXPERIENCE strategy because 3D marketing, interactive movies and catalog generators represent the hallmark of successful marketers in the age of experience."
"The Dassault Systémes 3DEXPERIENCE strategy immediately resonated with RTT, especially because we both believe in 3D as a valuable media. From 3D design, all the way through the industry evolution that has resulted in 3DEXPERIENCE, Dassault Systémes has led the way," said Ludwig Fuchs, Co-founder & CEO, RTT. "Combining our respective solution portfolios and service expertise will be a milestone for industry business transformation. Bernard and I have a common belief: 3DEXPERIENCE starts with the consumer and ends with the consumer. We will continue this evolution together."
The purchase price of RTT will be paid in cash. Completion of the transaction is subject to customary conditions precedent, including the approval of antitrust authorities in Germany and Austria. Dassault Systémes intends to launch in the coming days a tender offer in order to purchase up to 100 per cent of RTT's share capital for a price per share of €40.