Dassault Systèmes has announced that premium automotive brand, DS, of the PSA group, has used the “Virtual Garage” industry solution to create an immersive, virtual reality booth experience at the 86th Geneva International Motor Show from March 3-13, 2016.
The DS brand is presenting its new premium automobile model, the DS 3, in a virtual reality style booth that allows visitors to experience the new model without using the physical car itself. Wearing an HTC Vive headset and controlling a joystick, visitors can virtually view, explore and interact with the new DS 3 as if it were real—walk around the car and sit inside it, change roof and body colours, trims and interior decor, and view animations of opening and closing front doors.
Based on the 3DEXPERIENCE platform, Dassault Systèmes’ “Virtual Garage” industry solution experience delivers 3D automotive sales and marketing materials, applications and event experiences. Companies can leverage existing vehicle CAD data to accelerate event concept creation while adhering to product specifications, as well as 2D/3D projection mapping, augmented reality, gamification, interactive concepts and motion control technology.
The Geneva International Motor Show marks the world premiere of this unique and immersive 3D experience. As the DS 3 offers customers more than three million possible combinations and this “DS Virtual Vision” experience, gives customers an overview of those possible customisations.
“With the ‘Virtual Garage’ industry solution experience, companies have unlimited creative freedom to simultaneously support the launch of new vehicles cost-effectively and embrace individual customer preferences,” Olivier Sappin, Vice President, Transportation & Mobility Industry, Dassault Systèmes, explained. “High-impact and scalable experiences encourage immediate emotional customer buy-in at dealerships, trade fairs and special events. Dassault Systèmes enables marketing and sales teams to address the full scope of event staging creation and grab the attention of their customers as well as the entire industry.”