3D printed jewellery is all the rage, what with Marcus Neiman now selling Shapeways products and New York- based jeweller American Pearl now doubling its sales thanks to the technology.
The Jeweller has been around since the 50s but is seeing a surge in popularity due to the ability of allowing customers to personalize finely detailed pieces of gold, silver, and platinum jewellery, quickly, and more cheaply than the traditional jewellery-making process, without ever setting foot in the store.
CEO and son of the founder of American Pearl, Eddie Bakhash told Fox News: “We never knew how much consumers wanted to change the products they were buying until we offered the option. In the old way, jewellers had to spend a lot of hours carving [by hand]. It would take me two weeks to create that piece. We can do it in a day now.”
Saving time equals saving money and at American Pearl those savings are passed on to the consumer – prices at American Pearl tend to be at about one-quarter of standard retail prices.
Elsewhere online retail giants Amazon, who have spent the majority of 2013 seeping 3D printing into their line of product, now have a selection of Sculpteo 3D printed products online.
Included in the line is Dyvisgn’s La Gerbe bracelet in a selection of five different colours. La Gerbe is perhaps Yvonne van Zummeren’s most noted in that it appeared in Dutch Grazia. The bracelet, which draws inspiration from Henri Matisse’s and is on the site, priced at $85 + shipping.
The jewellery sector is perhaps the fastest growing consumer product sector in the Addtive Manufacturing industry. The potential in this sector was demonstrated at Euromold where many of the big players such as 3D Systems revealed a new focus on Jewellery.
At the show we had a long discussion with Rakesh Keswani Director, Business Development and Marketing at Imaginarium, he confirmed Jewellery to be one of the biggest markets for the largest 3D printing service in India.
Rakesh stated that due to the increase of demand for wax-casting jewellery and the sheer amount of gold the company gets through the 30-year-old company are having to move to a massively increased premises in Mumbai.