Mattel and Autodesk partner up.
Regarded for favourites like Barbie, Hot Wheels and Fisher-Price, the joint initiative will provide a new immersive platform that allows customers to imagine, design and customise their own toys, and help realise them through 3D printing.
“Autodesk is dedicated to providing powerful, yet easy-to-use 3D design and 3D printing apps to unlock the creativity in everyone,” said Samir Hanna, vice president and general manager, Consumer and 3D Printing, Autodesk. “Partnering with an iconic brand like Mattel provides us with an opportunity to demonstrate how Spark, our open 3D printing platform, can help create amazing experiences that bridge the digital and physical worlds and push the boundaries of creative play.”
The exclusive collaboration aims to bring hands-on design experiences to children through an interactive learning environment that encourages learning through play and taps directly into the maker trend.
“We’re constantly inspired by the passion and creativity we see among kids around the world,” said Doug Wadleigh, senior vice president and global brand general manager, Toy Box, Mattel. “Technology is changing daily and by harnessing Mattel’s expertise in play and Autodesk’s expertise with creative apps and 3D printing, we’re able to offer a new kind of 3D design experience, continuing the Mattel legacy of inspiring imagination and creativity.”
The first in a series of new apps is scheduled to launch later in 2015 along with a dedicated online hub for Mattel’s 3D printing initiatives.