Martha Stewart for MakerBot Digital Store
We’ve had Sesame Street, Hello Kitty and now … Martha Stewart? It might seem an unlikely trio but the queen of domestic and her company Martha Stewart Living Omnimedia is the latest name to partner with leading 3D printing brand, MakerBot.
In a first for the company, Martha Stewart and MakerBot have developed a co-branded collection of PLA Filament in three vintage inspired colours; Lemon Drop, Robin’s Egg and Jadeite.
The partnership also introduces the Martha Stewart Trellis Collection, created by MSLO team of designers and exclusive to the MakerBot Digital Store. The collection includes a selection of table accessory designs; a coaster, napkin ring, place card holder and LED votive holder. Prices start at $0.99 for one piece and the full collection is available for $2.99.
"We are big fans of Martha Stewart and her thematic designs," commented Jenny Lawton, acting CEO of MakerBot. "We think her creations and colours are a natural fit for 3D printing. Seeing a renowned lifestyle brand such as MSLO introduce 3D printable merchandise is a true testament to their company's innovative outlook. By working with the MSLO team, we're able to broaden our reach and bring Martha Stewart's design aesthetic to an entirely new audience."
MakerBot has described the partnership as a true collaboration with MSLO’s designers working side by side with the MakerBot team to produce premium Martha Stewart content specifically for MakerBot Replicator 3D Printers.
"We are thrilled to work with MakerBot to bring our signature color palette and designs to the world of 3D printing," noted Martha Stewart, Founder and Chief Creative Officer of MSLO. "3D printing allows for cost-effective product design without compromising artisanal character. With this partnership, we are able to leverage our expertise and expand our business into the exciting new 3D printing category."