Stan Smith Pop-up
I’m wearing a pair of Adidas Stan Smith’s on my size 10 feet right now, I’ve owned approximately 15 pairs in my life, they’re nearly as essential as my beard. The three striped training shoe is an icon and has sold in excess of 40 million pairs since their 1971 inception – making the Stan Smith the greatest selling training shoe of all time.
Thus their re-launch from a two-year hiatus this year was always going to be a particularly exciting one for me, imagine my delight when I realised I could crowbar a 3D printing story out of the product launch.
Yes, to celebrate the sporting shoe of choice for the 60s/70s American tennis legend Adidas Originals used 3D printing in their pop-up promotion Cubify informs us.
Inside a giant Stan Smith shoebox at the Old Truman Brewery in London was a pop-up store with a wall adorned with second generation 3D Systems’ Cubes printing personalized lace locks for the customers to put the finishing touch on their shoes.
This was all part of a fully customisable experience for Stan Smith fans as they could participate in experiences like the 3D printing station or using the ‘Stan Yourself’ app, which used the customer’s portrait and signature instead of the classic Stan Smith image found on the inside of the shoe.
Adidas not only integrates 3D printing technology into their industrial manufacturing to prototype but now it seems the tech has become integral to their promotional campaigns. This is the second piece of 3D printing promotion we’ve seen from the Originals brand following their “We Print Originals” campaign in Hong Kong.