Shapeways partner with Neiman Marcus
Two 3D printed pieces are now available on the luxury department stores online store.
Many believe that the true destination of 3D printing in the mainstream is not for every home to have a 3D printer but for everyone to have access to 3D printed products. For those that do suggest that the partnership between Shapeways and American luxury specialty department store Neiman Marcus to sell 3D printed jewellery is certainly a step in the right direction.
As of yesterday, two pieces 3D printed and hand polished by Shapeways are now available on Neiman Marcus’ online store just in time for Christmas.
"We are thrilled to partner with Neiman Marcus on this limited edition collection, which marks their very first collaboration with a 3D Printing company," said Carine Carmy, Director of Marketing at Shapeways. "We believe that the future of retail is 3D Printed, and we're excited to work with Neiman Marcus to make this goal a reality through these beautiful, custom products."
The first two pieces available under the partnership are Roger Pearce’s Monogrammed Silver Heart Pendant Necklace, which can be customised with the initial of yourself or that of a loved one. The second piece is by Shapeway’s go-to designer Bathseba Grossman, on sale is her stainless steel Orb sculpture.
"Neiman Marcus is known for offering shoppers the very best selection of gifts during the holiday season. Through our partnership with Shapeways, we are adding a cutting-edge, yet fashionable twist to this year's offerings," said Gerald Barnes, Chief Merchant, Neiman Marcus Direct. "3D printing technology opens up a whole new world of possibilities for beautiful, on-demand gifts. While what we are making available this season is just one of millions of such possibilities, we could think of no better partner to work with on our first foray into this space than Shapeways, the leader in 3D printing."
This partnership is an exciting one not just for Shapeways and Neiman Marcus but for all of 3D printing’s jewellery designers, if this pilot scheme is success it could see doors opened to some of the world’s biggest retail outlets.