MakerBot CES 2015
MakerBot turns its attention to Asia Pacific region to increase brand's footprint.
MakerBot, along with its parent company Stratasys, have announced plans to strengthen the desktop 3D printing brand’s market presence in Asia Pacific with a new MakerBot division, MakerBot Asia Pacific & Japan (MakerBot APJ).
Stratasys has already established itself as a major player in the region and MakerBot APJ aims to leverage on the existing Stratasys infrastructure to strengthen its local operations and expand availability of its products.
"Asia is an important market for desktop 3D printing with great opportunities in verticals that are a strategic priority for MakerBot such as education, engineering and design. Stratasys has the local expertise, infrastructure and customer relationships that we believe will help us expand our presence in the region," commented Jonathan Jaglom, CEO of MakerBot. "This is another step in our efforts to take advantage of synergies with Stratasys to grow our business internationally and accelerate the adoption of desktop 3D printing around the world."
The additive manufacturing giant already has a dedicated partner network and 10 regional offices in Asia Pacific which will now support MakerBot's local business operations with marketing, sales and customer support initiatives. MakerBot APJ will be led by Shiry Saar, based in Stratasys' Asian headquarters in Hong Kong, operating under Stratasys AP Ltd.
"I am excited to lead MakerBot APJ to facilitate the adoption of MakerBot 3D Printers in the region," said Shiry Saar, General Manager of MakerBot APJ. "MakerBot and Stratasys both cater to the education and professional verticals and I believe that our collaboration will allow us to better serve these customers with a comprehensive product portfolio. I look forward to working closely with Stratasys' local teams to extend MakerBot's leading role in the desktop 3D printing industry to the Asia Pacific region."
Omer, commented: "We believe that MakerBot APJ will allow us to achieve synergy and better serve our customers in the region. There is a strong strategic alignment between Stratasys and MakerBot, and the addition of MakerBot is expected to add significant scale and capabilities to our 3D printing solutions business."