When General Motors (GM) revealed its ultra-luxury Cadillac CELESTIQ had been assembled with more than 130 additively manufactured parts, heads were turned, eyebrows raised, and in some quarters, scepticism aired.
Reactions the luxury automobile brand is well used to. As early as 1908, GM believed its engineering prowess was the ‘standard of the world,’ and having leveraged the most advanced technology ever in its development of the CELESTIQ more than 100 years on, GM believes a new standard has now been set.
CELESTIQ, GM suggests, represents the ultimate expression of Cadillac technology and performance. The company speaks of a ‘bold and dramatic’ presence, while also describing its refinement and innovation as ‘unparalleled.’ Each CELESTIQ vehicle is hand-built at the company’s Artisan Center, a facility housed at the GM Global Technical Center, with less that two vehicles being built per day by the company’s ‘skilled artisans.’
