Stratasys expands position in German Speaking Countries.
Stratasys, a global leader of 3D printing and additive manufacturing solutions has strengthened is position in the German speaking region by acquiring a key German channel partner, RTC Rapid Technologies GmbH. This transaction aligns with the company’s growth strategy in the region and aims to tighten the company's presence in the important German Speaking Countries (GSC) region of Germany, Switzerland and Austria.
Following the acquisition, Stratasys will continue to offer the full suite of Stratasys 3D printing solutions and services to the installed base of RTC Rapid Technologies and will work with its regional resellers to further capitalize on growth opportunities in selected verticals in the region.
Stratasys and RTC Rapid Technologies have experienced a mutually beneficial partnership since 2003, with RTC Rapid Technologies being a key European partner that helped establish and develop the GSC region. With this transaction, Stratasys will incorporate to its German operations, a seasoned channel partner team that includes customer service, application support, sales and marketing expertise. Stratasys believes that integrating the RTC Rapid Technologies team will better position the company to serve its partners and customers in the GSC region.
“The GSC region is important to Stratasys. By bringing the expertise of RTC Rapid Technologies founders and employees in-house and their intimate familiarity with the GSC region customers, the extended team is expected to add substantial value, being highly focused on our key accounts and business development efforts in this region,” explained Stratasys EMEA President, Andy Middleton. “RTC Rapid Technologies has been an invaluable partner and an extension of our company for over 12 years, and I am confident that our new relationship will be a winning combination for Stratasys, our partners and customers alike.”
Stratasys and its subsidiary company, MakerBot has been moving rapidly with its global expansion over the last few months in order to bring its 3D printing technology to key emerging markets. One of the most promising is the Asia region and Stratasys has already setup 10 regional offices and a new MakerBot Asia Pacific and Japan division.