In cooperation with its official distributor 3D Phoenix, Zortrax has opened the doors to a 3D printing showroom in Warsaw, the first of its kind in the region.
The Polish 3D printing company aims to reach a wider range of clients across the country with its first retail venture, The Zortrax Store. The store will allow customers to get a first hand look at the entire 3D printing process and broaden their knowledge on the latest Zortrax 3D printing solutions.
"One of the primary aspects of the Zortrax Store is a focus on education. Presently, we are engaged in talks with several universities teaching future engineers and designers,” Rafał Tomasiak, Zortrax's CEO, explained. “It is our hope that we will be able to organize various meetings and lectures for these students at the Zortrax Store in the near future. Educating Poles and raising their awareness on the advantages of 3D printing, and the endless possibilities that this technology carries with it, was one of the main reasons behind opening the Zortrax Store in Warsaw. I am strongly convinced that our showroom will soon become a very important point on Poland's technological map.”
Łukasz Kaczmarczyk, CEO of 3D Phoenix, added: "Our research shows that 8 out of 10 customers will decide on their purchase of a 3D printer after having examined its performance capabilities in reality. We would like our customers to be able to see for themselves how well-suited Zortrax products are to a work environment. The decision to open our 3D printing showroom wasn't only business-oriented; we wanted to educate Poles."
The Zortrax Store will be open five days a week from 9 am to 7 pm. The store is open to all professional 3D printing users, as well as to clients looking to implement 3D printing technology in their own business. The Zortrax Store will offer customers a complete range of Zortrax products for their M200 and Inventure 3D printers, including printing materials with different properties and Zortrax's trademark Z-Suite software.
The Zortrax Store is the latest foray for a 3D printing brand in the retail space which has already seen the likes of XYZprinting, Robox and 3D Systems striking distribution deals with major retailers such as Currys, Walmart and Amazon. Dedicated bricks and mortar businesses like iMakr in London, 3D Print World Aylesbury and 3D Printhuset in Copenhagen, the world’s largest 3D printing store, have been established to bring 3D printing technology to the public on the high street. However the success of 3D printing on the high street hasn’t been felt by all with one of the world’s biggest desktop 3D printing brands, MakerBot, closing the doors to all three of its retail stores in the U.S. earlier this year.