Just before COVID-19, Yoav Zeif joined Stratasys as CEO. In one of his earliest conversations with Rosa Coblens, a key theme emerged: additive manufacturing's (AM) sustainability potential was not receiving the same attention as its technological capabilities.
When much of the industry's focus was on speed, customisation and innovation, they saw an opportunity to position AM as a driver of resource efficiency, supply-chain resilience and sustainable manufacturing. That vision led Stratasys to establish one of the first executive-level sustainability leadership roles in the industry, appointing Rosa Coblens as Vice President of Sustainability and Communication. Today, Coblens leads sustainability efforts across the company, spanning ESG strategy and reporting, climate risk management, sustainable product development and customer engagement initiatives that help manufacturers understand how AM can support their own sustainability goals.
A TYPICAL DAY
08:15 | My approach is to be as accessible as possible, so the morning commute is used to make sure everyone has what they need to start tasking.