Shapeways unveils first in-house jewellery brand featuring 'Spring & Wonder' featuring the 'Signature' collection.
3D printing online marketplace Shapeways has unveiled its first in-house product line, a fully customisable range of 3D printed jewellery called Spring & Wonder.
Customers can personalise the design and material of each piece from three collections, 'Signature,' 'Celestial,' and 'Geometric’ in silver, 14K gold, 14K rose gold, brass and bronze. Pricing currently ranges from $45 USD to $350 USD.
Used as an ecommerce and on-demand manufacturing platform for thousands of small creative businesses, Shapeways' tools allow simple 3D modelling experiences to be incorporated into users’ online shopping platforms. By coding in javascript and connecting to Shapeways’ software and systems, users can leverage interactive customisation and click-to-print services on their own sites.
Pieces can be delivered in silver, 14K gold, 14K rose gold, brass and bronze.
With this in mind, Spring & Wonder has been designed to demonstrate to product designers and brands how the platform is enabling accessible, customisable, and consumer-facing capabilities via 3D modelling and 3D printing.
“Shapeways has developed a sophisticated back-end of production, distribution, and supply chain fulfilment network, so we’re eager to expand our software services to brands looking to take advantage of mass personalisation via 3D modelling and printing technology,” said Greg Kress, CEO of Shapeways. “With this simple software extension, we’re offering brands the opportunity to empower their customers to create truly one-of-a-kind products at affordable prices.”
Customers can personalise the design and material of each piece.
The collection was first teased in April when Shapeways announced a $30M Series E led by Lux Capital to accelerate growth and launch additional services. Spring & Wonder is the first of several in-house showcase brands to be unveiled this year with others planned across a range of product categories. Shapeways is currently making its configurator technology accessible to brands and businesses via the Shapeways’ in-house development team.
