Warhol 3D print exhibition sponsored by Materlialise a "resounding success"

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A special art exhibition showcasing the work of Andy Warhol via the medium of 3D printing has been branded a "resounding success" by its sponsor Materialise.

The Belgian-based 3D printing pioneer Materialise was proud to have played a part in the Factory 2.0 show, which opened on June 10th at the Andy Warhol Museum in Pittsburgh ahead of Rapid 2013.

The exhibition was special because it was one of the first times that works by the so-called godfather of pop art had been reinterpreted by 3D printing technologies.

It featured both Factory 2.0 - a series of Warhol-inspired installations, in addition to the five finalists of the i.materialise Andy Warhol contest.

Hundreds of art and 3D printing lovers paid homage to the artist at the show, which was curated by Creative Director of Moss Bureau, New York, Murray Moss.

Wigs - a piece representing one of Warhol's flamboyant hairpieces in a vibrant blue colour, was one of the pieces on display at the show that was made using Materialise's Mammoth stereolithography machines.

Crowds also gathered around i.materialise contest winner Emanuele Niri's piece, entitled Tomato Paint Soup, which nods to Warhol's iconic Campbell's Soup tins as a wave of red liquid suspended in mid-air emerging from a branded carton.

Mr Moss commented: "Warhol's use of mass commercialisation of food products as a subject for art has since his time, exploded, as this work metaphorically expresses."

The work of fellow finalists Luici Vaghi, who made objects by turning soundwaves registered when saying "Andy Warhol" into a microphone into a 3D design and Dominik Raskin who reiterated Warhol's Elvis portrait using stereolithography were among the other exhibitions that were well received.

This is not Materialise's first foray into the art world. As the company has joined forces with Moss in the past on a special exhibition for the Victoria & Albert in London called Industrial Revolution 2.0: How the Material World will newly Materialise.

The art and 3D printing communities will surely see further cultural collaborations from the 3D printing pioneer in the future.

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